You finally did it! You hired a web designer and now you have your very own website that is live and available to the world! So what now? Does the site run itself and magically bring you more business without any effort on your part? As much as I would love to say yes, that’s simply not the case. Each website has its’ own unique requirements for staying live and relevant.

So how exactly do you keep a website happy once it’s launched? Here are important factors to consider for an effective website maintenance plan:

Maintenance
End of Project Expectations
Updates
Communication Plan

Let’s take a closer look at each one!

Web Design + BrandingHeather BrockellDecember 1, 2020UX design, user experience, copywriting, art, artist, athlete, branding, branding strategist, branding strategy, branding style board, brochures, building a brand, business model, corporate logo, creative brief, digital nomad, entrepreneur, entreprenuer, flyer design, flyers, graphic design, graphic designer, hire a web designer, how to create a website, how to hire a web designer, how to implement SEO, how to start a business, how to use SEO, ideal client, ideal client avatar, ideal customer, ideal customer avatar, inspiration, logo, logo curator, logo design, love for the arts, marketing strategy, morning routine, new business, pinterest, pinterest manager, print, priorities, prioritizing, running a business, SEO, SEO tips, soloprenuer, starting a business, target customer, target market, the beauty of art, web design, web design inspiration, web design tips, web designer, web designer for hire, web designer tips, web developer, website design, website tips, what is SEO, working from home, working onlineComment

What Does "UX" mean?

UX stands for User Experience and can be applied in every way a business reaches their customers. UX is the process a customer goes through to order a product, find more information, sign up for a subscription or reach out to customer service. There are many ways to describe UX but since I am a web designer, I am going to explain how UX specifically applies to a website through the appeal, journey and ease of the site.

Web Design + BrandingHeather BrockellAugust 18, 2020UX design, user experience, copywriting, art, artist, athlete, branding, branding strategist, branding strategy, branding style board, brochures, building a brand, business model, corporate logo, creative brief, digital nomad, entrepreneur, entreprenuer, flyer design, flyers, graphic design, graphic designer, hire a web designer, how to create a website, how to hire a web designer, how to implement SEO, how to start a business, how to use SEO, ideal client, ideal client avatar, ideal customer, ideal customer avatar, inspiration, logo, logo curator, logo design, love for the arts, marketing strategy, morning routine, new business, pinterest, pinterest manager, print, priorities, prioritizing, running a business, SEO, SEO tips, soloprenuer, starting a business, target customer, target market, the beauty of art, web design, web design inspiration, web design tips, web designer, web designer for hire, web designer tips, web developer, website design, website tips, what is SEO, working from home, working online Comment

What is Copywriting?

Ever heard the term "copywriting" and thought it was a legal thing? If so, don't worry; you're definitely not alone! Which is why I decided to write a blog that explains what copywriting is and why it is crucial if a brand wants to be successful. I also go over the basics of copywriting before giving my 3 favorite companies who are absolutely killing it in the copywriting game.

Web Design + BrandingHeather BrockellJuly 21, 2020art, artist, athlete, branding, branding strategist, branding strategy, branding style board, brochures, building a brand, business model, corporate logo, creative brief, digital nomad, entrepreneur, entreprenuer, flyer design, flyers, graphic design, graphic designer, hire a web designer, how to create a website, how to hire a web designer, how to implement SEO, how to start a business, how to use SEO, ideal client, ideal client avatar, ideal customer, ideal customer avatar, inspiration, logo, logo curator, logo design, love for the arts, marketing strategy, morning routine, new business, pinterest, pinterest manager, print, priorities, prioritizing, running a business, SEO, SEO tips, soloprenuer, starting a business, target customer, target market, the beauty of art, web design, web design inspiration, web design tips, web designer, web designer for hire, web designer tips, web developer, website design, website tips, what is SEO, working from home, working online, copywritingComment

Why Branding is Important

Many new businesses know they need a logo, but it’s easy to forget that a full brand beyond a logo is also necessary. Let’s look at why having a brand is so important!

Web Design + BrandingHeather BrockellJune 16, 2020UX design, user experience, copywriting, art, artist, athlete, branding, branding strategist, branding strategy, branding style board, brochures, building a brand, business model, corporate logo, creative brief, digital nomad, entrepreneur, entreprenuer, flyer design, flyers, graphic design, graphic designer, hire a web designer, how to create a website, how to hire a web designer, how to implement SEO, how to start a business, how to use SEO, ideal client, ideal client avatar, ideal customer, ideal customer avatar, inspiration, logo, logo curator, logo design, love for the arts, marketing strategy, morning routine, new business, pinterest, pinterest manager, print, priorities, prioritizing, running a business, SEO, SEO tips, soloprenuer, starting a business, target customer, target market, the beauty of art, web design, web design inspiration, web design tips, web designer, web designer for hire, web designer tips, web developer, website design, website tips, what is SEO, working from home, working onlineComment

Advertisements That Shouldn't Exist

To close out 2019, I decided to post something a bit more visually driven than my usual posts; just for fun! To illustrate the importance of branding, I created 3 atrocious ads for the sake of a laugh (or at least a chuckle). I hope these help to keep your spirits high leading into the holidays!

Web Design + BrandingHeather BrockellDecember 17, 2019art, artist, athlete, branding, branding strategist, branding strategy, branding style board, brochures, building a brand, business model, corporate logo, creative brief, digital nomad, entrepreneur, entreprenuer, flyer design, flyers, graphic design, graphic designer, hire a web designer, how to create a website, how to hire a web designer, how to implement SEO, how to start a business, how to use SEO, ideal client, ideal client avatar, ideal customer, ideal customer avatar, inspiration, logo, logo curator, logo design, love for the arts, marketing strategy, morning routine, new business, pinterest, pinterest manager, print, priorities, prioritizing, running a business, SEO, SEO tips, soloprenuer, starting a business, target customer, target market, the beauty of art, web design, web design inspiration, web design tips, web designer, web designer for hire, web designer tips, web developer, website design, website tips, what is SEO, working from home, working online, copywriting Comment