The Best Online Investment
A typical web design project costs anywhere from $1,000 - $10,000 and sometimes, that doesn’t even include branding. While that may seem rather pricey, let’s consider the benefit of having a website. If you’re a service-based business, how much does a new client bring in for you? $3,000? $4,000? If you pay $5,000 for a web design project and it brings you 2 new clients within the first month, both paying $4,000, you just made $3,000 without any extra effort. That doesn’t even consider the amount of clients it will bring you in the coming years! However, pushing the numbers aside, let’s take a closer look at why a website is one of your best investments.
The Ringleader of Campaigns
Whether it’s a flash sale, an awareness campaign or something similar, your website is the central hub for everything going on in your business. Do you have a billboard? A Facebook page? Magazine ad? All of those should lead potential clients to your website so they can learn more information, buy your product or set up a consultation call.
Brand
Does your company focus on non-profit work? Do your employees frequently volunteer in the community? Is your company culture laidback or have a chic, exclusive vibe? Whatever makes your business uniquely your own is what your website emulates. It is the shining beacon of what your business stands for.
An Unpaid Employee
Unless you consider the amount you pay for hosting or web design, websites are your greatest unpaid employee. It works for you tirelessly and is always ready to answer the questions of interested customers. Depending on how well you have the site set up, it can even do most of the selling for you. The best part? You never have to pay your website overtime!
Works 24/7
Human employees require things like sleep and days off (what a drag…) but not your website! Whether a potential client wants to buy your product at 3:00 AM or on Christmas Day, your website will tirelessly serve them. It works all day everyday to serve you and your business.
I want to point out one quick note before I wrap up this post: having an amazing website is just as important as having a plan of how to get them there. If you would like a few ideas, I wrote a blog on how you can make that happen here.
If you are ready to have your very own website, I am only a quick email away. I would love to hear from you!
-Heather
Heather Brockell is a Web Designer and Copywriter based out of North Dakota, USA. When she isn’t designing websites or writing, she performs as a professional figure skater and singer in ice shows all around the country.
Want to hire Heather to create something magical for your online presence?